Own it using the the customizing features. Add your logo on the welcome screen and set the colors that go with your brand. An attractive form definitely earns you a good brand value and authenticity.

Ask specific questions on the basis of the responses. This keeps the respondent engaged leaving lesser scope for them to skip the form midway. Simply the information asking process!

Use the code generated by the software to embed the form on a website. Use the builder to give it a look that blends with your webpage!