Use Cases of Brand Tracking Survey Template

Product Launch Assessment

The template helps brands assess their brand awareness about other new items in the market after product launch. Performing pre and post-market research enables business entities to determine the change in brand recognition, customer’s feelings and the new product innovation as one of the factors for evaluating the launcher’s strategy.

Competitive Analysis

Through this template, businesses may benchmark their brands in a competitive environment. Companies compare their brands regarding market share, impression, and customer loyalty with those of peers. In this way, they see where they excel and have shortfalls, informing them on what to do about differentiation and improvement.

Customer Experience Evaluation

This template is a powerful instrument for measuring the impact of customer experience on the perception of a brand. Organizations get to understand how customer interactions with the brand impact perception, loyalty, and the probability of recommending the business to others. The information derived from such surveys is pivotal for fine-tuning service models and consistency with organizational attributes.

Advertising and Marketing Impact

This will serve businesses that evaluate their success in advertising and marketing campaigns by looking at brand perceptions. Marketers discover how well their messages worked to achieve brand resonance when analyzing campaign metrics using post-campaign tracing like brand recall, message association, and purchasing intention.

Reach your brand audience in a better way

Create Targeted Surveys

The platform allows you to create surveys specific to your target audience. This means you can ask the right questions with the different question types available, starting from the Likert scale to slider type, to get the information you need to understand their preferences, behaviors, and pain points.

Audience Segmentation

Segment your audience based on demographics, interests, and behavior. This allows you to create targeted surveys for each audience segment, which will help you get more accurate and actionable insights.

Integration with Customer Databases

One can seamlessly retrieve detailed customer profiles or survey/form entries into existing customer databases and CRM systems such as Hubspot. Such an integration ensures surveys go to involved persons in the brand, leading to selective communications and feedback.

Website Embed

Surveys become more inclusive when integrated into your website using the embed feature. The survey can be either embedded inline or as a pop-up. Also, while white labeling it with your company’s logo allowing for greater outreach among audiences. This helps create a better brand performance.

FAQs on Brand Tracking

How often should you do brand tracking?

Determining how often to deploy brand tracking surveys depends on what’s being measured, how customers use the brand, and how brand sentiment may change throughout the year. Most companies (82%) conduct brand tracking studies twice a year to capture changes in the market.

What is the purpose of brand tracking?

Brand tracking continuously measures your brand’s health, analyzing how consumers buy and use your products and what they think and feel about the brand itself.

How do you track brand performance?

There are many ways you can approach measuring brand performance. You can gather brand metrics through various methods, including social media listening, analysis of online reviews, qualitative interviews, focus groups, customer service feedback, and website analytics.

What are the benefits of a brand tracking study?

Brand tracking studies provide businesses with crucial insight into how changes they’ve made directly impact their customers’ or prospects’ behaviors and mindsets. As the feedback evolves from a brand tracking study, so can the questions asked in the survey.