Hunting for Google Forms Alternatives? Sit back and relax because your search ends here.

Google Forms is free, easy to use, and many other things, but it lacks the powerful features that other modern survey software offers. With powerful alternatives to Google Forms, the possibilities are limitless – create engaging surveys, use vibrant templates, conduct polls & quizzes, and much more!

Before we delve into the list of alternatives to Google Forms, let us understand what you need to consider while looking for an alternative.

What should you look for in a Google Forms alternative?

Why Do You Need It? Think about why you’re making a form. Is it a survey, sign-up sheet, or quiz? Different tools are better for different jobs.

Ease of Usage: Google Forms is pretty simple. Your new tool should be, too. You don’t want to spend hours figuring it out.

Customizability: Some tools let you add your logo or colors. This is great if you want your form to match your style or brand. Google Forms offers basic customization features.

Integrations: Maybe you want your form answers to go straight into a spreadsheet or an email list. Check if your new tool can do that. Google Forms can integrate only with G-suite applications.

Data Safety: If you ask for personal details, ensure they are safe. Look for tools that keep data secure.

Data Analysis: After people fill out your form, you’ll want to see their answers. Some tools make this easier with charts or graphs.

Price: Some tools are free. Others aren’t. Make sure you’re okay with the cost. Google Forms is free.

Team Collaboration Features: If you’re not working alone, pick a tool that lets everyone chip in. Google Forms is easy to share and collaborate on.

Accessibility: Your tool should work for everyone, even if they have disabilities.

Mobile-friendly: Lots of people use phones these days. Make sure your form looks good on them.

Offline Usage: This is cool if you’re in a place with bad internet. People can fill out your form and send it later. Google Forms needs internet.

Add Photos or Videos: Some forms let people add pictures or clips. Think if you need that.

Customer Support: Everyone gets stuck sometimes. A good tool will have a help button or a place to ask questions.

Shortcomings of Google Forms

Same Features: Google Forms offers the same features, regardless of your Google subscription.

Limited Design: You can change some colors and themes in Google Forms, but customization is basic.

Basic Analysis: Google Forms gives simple results. For deep analysis, you might need more.

No Payments: You can’t take payments directly with Google Forms.

Simple Logic: Google Forms has basic conditional questions, which might not be enough for complex surveys.

If you’re using Google Forms for long, you probably know all these shortcomings. So, considering all the aspects mentioned above, we have compiled the perfect options to choose from as your Google Forms alternatives. 

So, here are some of the best Google Forms alternatives of 2023.

11 Best Google Forms Alternatives of 2023

1. SurveySparrow
2. Microsoft Forms
3. SurveyMonkey
4. Typeform
5. JotForm
6. Wufoo
7. Cognito Forms
8. Paperform
9. Feathery
10. Formstack
11. Zoho Forms

1. SurveySparrow – Conversational Forms

Our report-savvy dashboard and smart surveys ensure that SurveySparrow is the best Google Forms alternative out there. When it comes to carrying out efficient surveys for your customer, employee, or potential leads, SurveySparrow does a better job than Google Forms. Don’t trust our words; our advanced features speak for themselves. 

Key Features

• Drag and Drop: Rearranging questions is easy with SurveySparrow’s nocode form builder. Drag and drop to rearrange your questions on the left side easily using the cursor.
• Conversational Surveys: SurveySparrow is famous for creating conversational surveys that build engagement. Engaging surveys can increase the response rates up to 40%, you know.
• Dashboard & Reports:  A powerful online survey software should have a reporting module to collect data efficiently. With SurveySparrow, you can easily track and analyze surveys. You can also add filters based on the methods of share, question answers respondent details, and gather insightful reports.

• Data Security:  With features like encrypted surveys, you don’t have to worry about security while collecting data. The SSL helps to build safe connections, custom domain, and secure surveys. 
• White-Label Forms: You can reflect your brand’s identity with a white-label features available with SurveySparrow. Brand your forms and surveys with colour, logo, and fonts. So basically, you can customize forms to style as per your expectations, and isn’t that cool! You can use 1000+ ready to use templates from the library.
• NPS Surveys: Roll out NPS surveys and check how much your customers love your brand.
• Automated Pulse Surveys: Why work hard to create surveys when you can automate the process easier? SurveySparrow’s online survey software helps you automate the process of recurring and periodic surveys. With one time set up, you can schedule how frequently you wish to send surveys without investing much time and effort.
• Create Forms with AI: Accelerate your form creation process with our AI-powered form builder. Just a prompt, and you’re done! Say goodbye to manual form building and hello to efficiency.

This alternative to Google Forms is known for providing an excellent experience to customers and employees. With SurveySparrow, you can collect insightful real-time data, conduct engaging market research, and bring out the best possible results with the help of advanced analytics. 

On top of that, you can integrate SurveySparrow’s software with platforms like Hubspot, Slack, Monday.com, Asana, Rybbon, Stripe, Salesforce, to name a few. 

Pricing:

• With 10 plans ranging from Basic (starting at $19/month) to Platform, SurveySparrow has pricing for different needs and budgets.
• SurveySparrow also provides a Forever Free plan with limited features and a free trial for testing the product. Sign up below to try it out.

2. Microsoft Forms – Best for Microsoft users

Yes, Microsoft also has a form-building tool that is completely free! It’s almost similar to Google Forms in most aspects.

Integration: Like Google Forms can integrate with Google Workspace, Microsoft Forms integrates seamlessly with other Microsoft Office applications like Excel and OneDrive.

Collaboration: Both Microsoft Forms and Google Forms offer real-time collaboration, allowing multiple users to work on a form simultaneously.

Conditional Logics: Both Google Forms and Microsoft Forms offer branching logic, that allows users to create dynamic forms that change based on respondents’ previous answers.

Security: Both platforms have security measures in place. Google Forms data is protected using Google’s security infrastructure, and it adheres to Google’s privacy policies. Microsoft Forms data is safeguarded within the Microsoft 365 ecosystem.

Mobile Apps: Both have dedicated mobile apps for iOS and Android devices, making it easier for respondents to access and complete forms on their smartphones or tablets.

There is one aspect where Microsoft forms is better than Google Forms. Data analysis.

Since Excel is a powerful spreadsheet tool with advanced data analysis and visualization capabilities, users who are already familiar with Excel might find it easier to perform an in-depth analysis of the collected data. Google Sheets is not as feature-rich as Excel.

G2 Rating: 4.4 based on 330+ reviews

Pricing:

Microsoft Forms can be used for free with any Microsoft account. But, if you wish to go for the whole Microsoft suite, it starts at $60/month.

3. SurveyMonkey – Most popular form creator

SurveyMonkey is probably the most popular online form creator software on this list. This alternative to Google Forms lets you create 15 different kinds of questions with this software. From multiple-choice questions to the open-ended question, SurveyMonkey has some great features.

Key Features

Mobile App: SurveyMonkey’s mobile app allows users to create and manage forms on the go, providing flexibility and accessibility for survey administration.

AI-Driven Forms Suggestions: Utilizes AI to provide question suggestions based on the user’s survey topic, streamlining the survey design process. Google Forms lacks this feature.

Powerful Reporting: Offers advanced reporting features with graphical analysis, ready to export to PowerPoint and Word, whereas Google Forms’ reporting capabilities are more basic.

Question Types: SurveyMonkey supports a broader range of question types, including matrix and advanced options, while Google Forms has a more basic set of question types.

The analytics they provide are extremely deep and suitable if you’re looking for some market research with your forms or surveys, but they come with a premium price also.

G2 Rating: 4.4/5 based on 18k+ reviews

Pricing:

Basic Plan: FREE -Allows users to create and distribute forms with basic features. It’s suitable for simple requirements and can be used indefinitely without any cost.

For using advanced features, their lowest plan would cost you around $11 per user per month if you’re opting for a standard plan, and close to $67 per month if you’re going for a premier plan. 

4. Typeform – Interactive and visually appealing forms

Typeform believes surveys should include three things- easy, appealing, and human. Unlike other alternatives to Google Forms, the interface of this software is attractive, and it has some valuable features to take engaging surveys. Some of which are:

Key Features

Interactive and conversational design: Provides a more engaging and conversational user experience compared to the traditional question-and-answer format of Google Forms. It uses a one-question-per-page approach with visually appealing elements, making it more interactive and enjoyable for respondents.

Sharing and Distribution: Makes sharing forms easy via email, social media, or embedding them into websites or blogs. Google Forms also allows easy sharing through links and email, but embedding might be more limited.

Respondent-Friendly Experience: Offers an enjoyable and user-friendly experience for respondents, potentially leading to higher completion rates. Google Forms provides a straightforward experience.

Hidden Fields: Pre-fill certain information or track data without showing them to respondents. Google Forms has a more complicated process called pre-filled URL.

White Labeling: Paid plans provide white-labeling options, enabling you to remove Typeform branding and add your own branding for a professional touch. Google Forms lacks this feature.

G2 Rating: 4.5/5 based on 600+ reviews

Pricing:

The Free plan allows users to create interactive forms with basic features at no cost. With the Free plan, you can receive up to 100 responses per month. There is no restriction on the total number of typeforms you can create. The paid plans start from $25/month.

Here’s a more detailed comparison – Typeform vs GoogleForms | A Detailed Comparison

5. Jotform – 10000+ Form Templates

Fairly easy to use and with decent-looking forms that you can embed, JotForm is an attractive alternative to Google Forms indeed.  The tool is great for non-technical users with a little learning curve.

Top Features

1. Design Flexibility: With its drag-and-drop form builder, JotForm provides extensive customization options, allowing visually appealing forms tailored to your brand’s aesthetic, potentially offering more design flexibility than Google Forms.
2. Payment Integration: Seamlessly integrates with popular payment gateways like PayPal, Square, and Stripe, facilitating paid surveys or donation collection, a feature that may not be as readily available with SurveyMonkey.
3. Unlimited Free Forms: The free plan enables the creation of unlimited forms, although responses are limited. This can be a cost-effective alternative to SurveyMonkey’s free plan, depending on your specific needs.

Jotform is a neat Google Forms alternative because of its ease of use and affordable pricing that embraces all users. It is especially appealing to non-techies!

It doesn’t meet the support expectations, which is what most users found. This can get frustrating when you consider that most users have encountered at least minor bugs in it. JotForm tends to have too many glitches for a survey tool. If you are looking for an alternative to JotForm due to these glitches, feel free to check out our blog post on Jotform Alternatives.

G2 Rating: 4.7/5 based on 1900+ reviews

In summary: Combines powerful features and cost-effective plans, if you can discount the glitchy platform.

Suitable For: Diverse industries including event production, architectural audio, nonprofits, and healthcare. Educational and consulting sectors, among others, benefit from its customizability for various purposes like collecting feedback and improving marketing strategies. A wide array of templates further extends its applicability to legal, employment, and membership organizations.

Customer Review: A customer on G2 wrote “Jotform is used to collect data using simple and advanced forms. It’s a cut above Google Forms and Typeform. The native mobile app is incredible. 100% recommend”

Pricing: Starts at $24 per month.

6. Wufoo – Versatile Form Builder

Wufoo is another google forms alternative particularly for users with specific needs. It specializes in form building, offering a user-friendly interface that allows for the easy creation of not just surveys, but also various types of forms like registrations, applications, and payments.

Top Features

1. Customizable Form Design: Provides highly flexible and visually appealing form design options for personalized surveys aligned with brand identity, distinguishing it from SurveyMonkey’s standardized form design.
2. Payment Collection Integration: Seamlessly integrates with popular payment gateways like PayPal, Stripe, and Authorize.net, making it ideal for conducting paid surveys or accepting payments, enhancing the user experience.
3. Workflow Automation with Rules and Notifications: Offers automated email notifications, database updates, and intelligent respondent redirection, surpassing SurveyMonkey’s features for process efficiency and survey customization.

With affordable pricing compared to most of the google forms alternatives, Wufoo makes for a good survey tool. The easy interface and many options to customize forms make it more attractive.

When it comes to organizing all the surveys you have made into folders, Wufoo falls short. It also doesn’t let you segment the audience, automate surveys, and share survey emails. For alternatives that overcome these challenges, check out our blog on Wufoo Alternatives.

Suitable For: Small to medium-sized companies, showcasing its appeal to smaller enterprises. Their clientele includes brands from Digital Marketing, Education, Event Management, Nonprofits, Government, and notably Construction, which is its largest user segment.

G2 Rating: 4.2/5 based on 290+ reviews

Customer Review: “I like how easy it is to duplicate forms and create them easily (options for multiple choice, fill in the blank, etc) and how easy it is to export them to Excel and further organize our attendees.”– G2 Crowd review

Pricing: Starts at $14.08 per month.

7. Cognito Forms

Cognito Forms is a low-code form builder that supports advanced form functionalities. It offers conditional logic, calculations, file uploads, and integration options. So what makes it one of the best google forms alternatives?

Key Features:

• Conditional logic: Create dynamic forms by setting up conditional logic, showing or hiding specific fields based on respondents’ answers.
• Calculations: Perform mathematical calculations within the form, enabling users to calculate totals, discounts, or other numeric values.
• File uploads: Allow respondents to upload files, such as images or documents, directly through the form.
• Integration options: Integrate with popular apps and services like PayPal, Stripe, Microsoft Excel, and more to automate workflows and streamline data management.
• Lookup fields: Cognito Forms offers lookup fields for managing frequently used lists
• Repeating sections: Cognito Forms offers repeating sections for user-friendly form creation.

Pricing:

• Free for the Free plan, which includes unlimited forms and up to 500 entries per month.
• Paid plans start at $10/month for the Pro plan.

8. Paperform

Paperform is a versatile form builder with a focus on creating visually appealing and interactive forms. This Google Forms alternative allows users to create forms, take payments, schedule appointments, and even create ecommerce stores and booking systems. The forms are easy to make and require zero coding knowledge. 

Key Features:

• Visually appealing forms: Paperform focuses on creating visually stunning and interactive forms that capture attention.
• Customization options: Customize the look and feel of your forms by applying different themes, fonts, colors, and images to match your brand or event.
• Integration capabilities: Integrate with various third-party applications and services – like Google Sheets, Mailchimp, and Salesforce – to streamline your data collection and management processes.
• Support for various question types: Paperform supports a wide range of question types, including multiple-choice, dropdowns, checkboxes, and open-text fields, providing flexibility in gathering specific types of information.

Pricing:

Paid plans start at $15/month for the Essentials plan.

9. Feathery: 

Feathery is a low-code platform that enables product teams to build customizable, developer-friendly forms like signup, onboarding, and applications. Here are five key features of Feathery that you need to check out:

Key Features:

• Powerful form builder: Build user onboarding flows with conditional logic and customizable elements. 
• AI form builder: Create single or multi-step forms for onboarding, applications, signup, waitlists, and feedback with Feathery AI.
• Developer-friendly: Feathery offers open-source libraries that you can use to embed Feathery forms into your own site, and a comprehensive API for extending your forms with custom logic, styles, and components.
• Reliability and privacy: Leverage enterprise-grade CDNs to deliver forms quickly and reliably. Feathery is also SOC 2 compliant.
• Customizable templates: Get a range of beautiful templates to start with. 
• Collaboration and commenting: Collaborate with team members or clients by sharing and receiving feedback on form designs and functionality.

Pricing:

• Free for the Free plan, which offers 2 live forms and 100 monthly unique submissions.
• Paid plans start at $49/month for the Basic plan.

10. Formstack – Advanced form builder for building complex forms

Formstack is one of the best free alternatives to Google Forms, as apart from all the similar features, it’s their interactive dashboard that truly stands out. You get a dynamic dashboard and team collaboration option which makes your survey creation journey smoother, and all this is completely free!

Key Features

Form Building Features: Provides conditional logic, calculations, and custom scripting. Create highly tailored and dynamic forms that adapt to user responses, providing a more engaging and efficient form-filling experience.

Security and Compliance: Supports features like data encryption and compliance with regulations such as HIPAA and GDPR. Google Forms provides only basic security measures. So, Formstack’s specialized features might be preferable for industries requiring strict data security and compliance.

Offline Form Submission: Offers offline form submission capabilities through its mobile app, allowing users to collect data even when not connected to the internet. This is valuable for fieldwork and situations with unreliable connectivity. Google Forms primarily relies on an internet connection for form submissions.

Smart Lists: Automatically segment form respondents into different categories based on their answers to certain questions. This segmentation could then be used for personalized email marketing campaigns, notifications, or other forms of engagement. Google Forms doesn’t have any in-built feature like this.

G2 Rating: 4.4/5 based on 370+ reviews

Pricing

Apart from a 14-day free trail, their form builder comes with a paid plan of $50 per month. With other higher prized plans, you can access their other features.

11. Zoho Forms – Suitable for Zoho users

If you want to have variety in your surveys and don’t want to spend money on it, Zoho Survey would do the job for you. You get 25 different question varieties to choose from here, and you can send unlimited surveys in the free plan itself. We think you should definitely check this out.

Key Features

Integration with Zoho Suite: Seamlessly integrate other Zoho products for your business, such as Zoho CRM or Zoho Campaigns, and streamline your data and workflows.

Offline Forms: The mobile app allows users to fill out forms even when they’re offline. The data is then synced when an internet connection is available. This can be useful for fieldwork or events where connectivity might be limited. For using Google Forms, an active internet connection is a must.

Multi-Page Forms: Provides more customization options for page breaks and the organization of multi-page forms. This feature enhances the user experience, especially for longer forms. Google Forms also supports multi-page forms, but the options are more limited.

Payment Integration: Includes built-in payment integration with various payment gateways, enabling users to create forms that collect payments seamlessly for events, products, or services. Google Forms does not have native payment integration. You’ll need to rely on third-party tools or workarounds to collect payments through forms.

G2 Rating: 4.4/5 based on 100+ reviews

Pricing:

The BASIC plan, priced at $7 per month billed annually, includes 1 user, unlimited forms, 10,000 submissions per month, payment integration, and 500 MB storage. For more features, you can go for standard, professional or premium plans.

Must-Have Features for a Good Online Form Builder 

When it comes to conducting surveys, forms, polls, or quizzes that can make a difference, the software needs to be really powerful, smart, and easy to use at the same time. Plus, adapting the surveys based on different business problems is a major requirement for any efficient online survey software. And this is where SurveySparrow hits the ground running. It’s not just an NPS platform; rather, it’s a complete solution provider to all your survey needs. 

So, If you’re thinking of going with SurveySparrow for your next survey, here’s how it’ll make your life easier and bring the right results:

• Omnichannel Feedback: With SurveySparrow, you can get omnichannel feedback and support. It means your surveys will have a presence on every channel. So, you can share your surveys via Facebook, Twitter, embedded options, and scannable QR code.
• Seamless Survey Experience: With its engaging and beautiful survey templates, you can easily and quickly make the survey-taking experience fun. Here’s a hotel reservation survey created using SurveySparrow.
• Dual Interface: SurveySparrow offers two different interfaces, chat-like surveys and conversational forms. You’ll get a messaging experience with the chat-like interface.
• Various Question Types: The survey software comes with 11 different question types like Multiple Choice Questions (MCQ), Open-ended questions, Picture choice, Rating, Opinion scale, Matrix type, the famous NPS type, and 4 others!
• Market-Research Tools: This is where our team has worked extremely hard on. It’s a part of our vision to provide the best tools and analytics options that can help you make a well-informed decision.

You know, you should just go and sign-up for our 14 days free trial to get all these and much more features at your disposal. Explore as much as you want, and then if you decide to join forces with us, you’ll not get disappointed! 

Now, you’ve kept the patience to read till here, and it’s time I reward you with a Bonus section before wrapping up. 

Here you go, then. It’s all yours. 

Wrapping it up… 

It’s hard to ignore what Google Forms bring to the table with its free and unlimited surveys, but there’s very little about Google survey tools’ features that help it to stay above the competition. The survey software we discussed are way more advanced and suitable for your survey campaigns.

That being said, we all know that one size doesn’t fit all. A business like yours is also very different from your competition and, a unique business requires unique solutions on all fronts, even with your surveys. So, we would suggest you try and test all these software to find out the best fit for you. But if SurveySparrow is your choice, rest assured, we’ll deliver the results you’re expecting with your Online surveys. 

Till then, keep asking the right questions! 

Kate Williams

Content Marketer at SurveySparrow